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Strategies associated with weaknesses are meant to resolve or reduce business problems.

For example, a business’ weaknesses might include a lack of technology access for learners, which could create limits on the methods used to deliver learning and development (L&D) content. The opposite of strengths, weaknesses are internal factors that put a business at a disadvantage. Strategies associated with strengths are meant to enhance or build upon already strong aspects of the business. For example, an organization’s strengths might include its exceptional leadership team and knowledgeable subject matter experts (SMEs) within the training function. Strengths refer to an organization’s positive internal characteristics - in other words, the traits that give it a competitive edge. SWOT analysis is a powerful tool in a training manager’s toolbox, as it can help achieve strategic alignment - which is a primary responsibility of not only the training manager but the training function as a whole. SWOT, an acronym for strengths, weaknesses, opportunities and threats, is an analysis method used in many industries to assess business functions. The Certified Professional in Training Management Program.